Why Hire a Freelance
Web Copy Writer or Editor?
Competition for your customer's attention is fierce on the Web. In a world where your customer can instantly access whatever they desire, the company or organization that will capture their attention is the one that will fulfill those desires.
People come to us to write their website copy, because they know we deliver quality:
- Words that engage the reader.
- Words that boost your search engine rankings.
- Words that lead customers toward the sale.
- Words that massage the short attention spans of internet surfers.
- Words AND layout to hold the reader's interest.
On the Internet, it is not just about the words. Visuals, fonts, linking and much more go into effective copy that leads visitors to take action (buy, give an email address, ask for a quote, etc.). Most freelance writers, even website copy writers, still write just words.
We write using the following principles:
- The reader is doing us a favor by reading - don't bore her.
- Some people (impulse customers) want you to get to the point. Fast. Or else they are gone.
- Others (skeptic customers) want tons and tons of information before buying, especially over the often suspect Internet.
- Both types of people bring money, and both types of customers need to be nurtured.
- The search engines can't read your intent, only the words that are on the page.
"Write like you are speaking, one on one, with your customers. It does not mean you have to use slang. It does mean you have to get personal AND interactive."
